Toshiba's Super Bowl 2008 ad: the final act of desperation?
Curious to know what about $3 million bought Toshiba on Super Bowl Sunday? If so, the recycled commercial is after the break. So, what do you do when the game's over, Toshiba?
[Thanks, Peter]
[Thanks, Peter]
Reader Comments (Page 1 of 4)
Nate @ Feb 3rd 2008 10:40PM
eh If they wanted to thats fine by me
LondonConsultant @ Feb 4th 2008 7:08AM
Yeah, but the advert will confuse some consumers into buying a technology that has no future. It's probably negligent of Toshiba to promote HD DVD to naive unsuspecting consumers...
Johnnyg0 @ Feb 4th 2008 8:42AM
I think its more insulting to consumers that a whole industry will ignore a video player installed in a few millions homes. The gaming industry can support multiple platforms, I can't understand why the movie industry won't. ... well actually I do understand why : we don't live in a pro-consumer world. Consumers are suckers that must be exploited.
I don't plan on buying anything HD soon.. bt ftw
E.J. @ Feb 4th 2008 4:33PM
@LondonConsultant
Just because they're losing doesn't mean Toshiba/HD-DVD is going to roll over for Sony/Blu-Ray. How is their attempt at consumer exposure negligent? It's just good business practice.
Now, any business hiring you as a consultant? THAT is negligent.
matt @ Feb 3rd 2008 10:40PM
are there any other hd-dvd exclusives other than transformers and shrek?
Daniel @ Feb 4th 2008 3:07AM
yes. the ones i know of personally are hot fuzz and the bourne trilogy.
michael @ Feb 4th 2008 6:40AM
and don't forget american gangster, beowulf and transformers.
michael @ Feb 4th 2008 6:45AM
scratch transformers off, replace with king kong.
Paul @ Feb 4th 2008 8:50AM
Batman Begins, The Deer Hunter to name two off the top of my head.
teej @ Feb 4th 2008 10:18AM
hddvdstats.com, filter by exclusivity
BrianB @ Feb 4th 2008 11:33AM
Probably worth the low price just for the exclusives. If there's enough space in your entertainment closet, you can put the HD DVD on top of the Blu-ray.
Jeebus @ Feb 4th 2008 12:34PM
They won't stay exclusive much longer.
jacquerr @ Feb 6th 2008 10:29AM
don't forget Startrek and the matrix as far as i know
matt @ Feb 3rd 2008 10:41PM
are there any other hd-dvd exclusives other than transformers and shrek?
mck @ Feb 3rd 2008 10:42PM
I think they should try to do whatever they can until it starts to become pathetic. At a point, and I'm speaking as a HD DVD owner, they need to give up so that people can really start adopting HD discs. I figure I'll just wait until Blu Ray comes down to $99 and then throw my HD DVD player in the closet.
Planet Earth made it a nearly worthwhile purchase.
LordFarkward @ Feb 3rd 2008 10:47PM
SIR David Attenborough FTW!!!
xploit @ Feb 3rd 2008 10:46PM
HOLY DOUBLE POST BATMAN!
kuromiko @ Feb 3rd 2008 10:54PM
I wish the poll was about how much the ad sucked. I've seen better cereal ads.
Christian P @ Feb 3rd 2008 10:56PM
did anybody notice the commercial wasnt even in High Definition!!!?
riggs @ Feb 4th 2008 8:49AM
hahah u effin win
walsho @ Feb 4th 2008 9:03PM
I did notice that. It seems like the discussion ends right there... a commercial on the biggest stage in the world, advertising what they believe to be a superior HD format... and the ad is in standard def.
That commercial might go down in history as the nail in the coffin of HD-DVD.
Even if it was in high-def... the commercial would have been lame any night, but during the superbowl, it was superlame.
404error @ Feb 3rd 2008 10:56PM
I must have missed the commercial...I didn't see it.
Izzy @ Feb 4th 2008 9:12AM
I didn't see it either and I watched the entire game! Go Giants!
Ricardo @ Feb 4th 2008 10:39AM
same here.. watched the entire game, all the ads and nothing.. i also checked out www.myspace.com/superbowlads and didnt see it there either.. WTF?
The Fuzz 53 @ Feb 4th 2008 10:54AM
The commercial was during halftime. I caught just as I flipped back from watching competitive eating on Spike. I wonder if the halftime commercials cost as much as the rest of the game.
aahatimy @ Feb 3rd 2008 10:56PM
Saw the Super Bowl and the last 5 minutes was really entertaining. I would have credited the reciever more for the catch than Eli Manning for the throw as that was a superb catch but credit to Eli for escaping from the mess.
Real football (what you guys call soccer) is still better.
Prey521 @ Feb 4th 2008 2:14AM
Soccer is for pvssies!
Giants FTMFW!
Richard @ Feb 4th 2008 3:53AM
soccer = no pads, now who is the pussy.
luckycharms711 @ Feb 6th 2008 3:31PM
ever heard of shin guards? Also I do believe that soccer players are famous for flopping and faking injuries in order to try and get calls from the refs.
Winters @ Feb 4th 2008 4:40AM
Rugby tbh.
Better then both your pussy "american football" and pussy soccer.
Deezul @ Feb 4th 2008 7:03AM
When was the last time a soccer game was played in freezing, snowing, or raining weather? Oh yeah, NEVER. When was the last World Cup match played in the rain. Oh yeah, NEVER. When I see them out there playing in ANY WEATHER, I'll call it a real sport.
caleb @ Feb 4th 2008 7:46AM
Why would you need pads in soccer? You're not allowed to tackle each other.
soccer++ for non-stop action
football++ for hard hitting action
Alan Strangis @ Feb 4th 2008 9:28AM
Screw you guys. Hockey pwns soccer and football. :D
Josh* @ Feb 4th 2008 11:39AM
@Deezul: you've never watched any soccer, have you?
Ray @ Feb 4th 2008 1:17PM
Curling ftw.
wickedpheonix @ Feb 4th 2008 2:47PM
you want a ton of hard action and fast pace? Go watch Lacrosse - best sport evar.
but otherwise, rugby > american football, which is really just rugby but slowed down so that there's room in the game for commercials and crap.
h0mi @ Feb 4th 2008 4:49PM
aahatimy- what subway system is that a map of?
"soccer++ for non-stop action"
"Halfback passes to the center. Back to the wing. Back to the center. Center holds it. Holds it. Holds it..."
ANONA @ Feb 4th 2008 5:10PM
BADMITTON FTW!!!!!!!!!!!
geekboy314 @ Feb 5th 2008 6:59PM
ULTIMATE FRISBEE, BITCHESSSS.
yea. that just happened
aahatimy @ Feb 6th 2008 1:05AM
Homi
The picture is the map of the London Underground.
DJ SlipStream @ Feb 3rd 2008 10:56PM
I watched the whole entire game and the commercials, and this is the first i've seen of this.
Hashbrown_Hunter @ Feb 4th 2008 1:41AM
Probably the last too.
RockinOscar @ Feb 3rd 2008 10:57PM
this is the thign about HD DVD... they barely have any action movies on their library. die hard, black hawk down, the first two terminators without counting others, this is a good attempt however i think a lot of football people are the kind of people that like to watch only action flicks... am i wrong to think that action movies is the reason why people aren't looking for the red pill? i didnt even like transformers and i never liked the shrek series, wtf toshiba.
animeGhost @ Feb 12th 2008 12:40AM
actually the die hard series is exclusive to blu-ray
teej @ Feb 4th 2008 10:30AM
matrice, inside man, lucky number slevin, mallrats, knocked up, smokin' aces, top gun, traffic, etc.
teej @ Feb 4th 2008 10:31AM
*matrix's/matrices (whatever floats your boat)
Evan @ Feb 3rd 2008 10:58PM
Ad sucked. IT was pointless, I was hoping for something ridiculously awesome to get me excited again, but it did nothing.
Big Sam @ Feb 3rd 2008 10:59PM
First of all, it was a old ad. They couldn't make a new one?
Secondly, when did it air? I don't even remember seeing it.
Mike Jenkins @ Feb 4th 2008 12:12AM
I didn't see it at all during the Super Bowl, but I have seen it before. I doubt they wasted money airing it.
Nfinity @ Feb 3rd 2008 10:59PM
You mean like Ironman, Mummy 3, Spiderwick Chronicles, Wanted, Hellboy 2, American Gangster, Bee Movie, Beowolf, Indy 4 just to name a few for this year, not to mention the Star Wars and a few others that might be still be released in 2008. Of course, Matrix Collection, Mission Impossible 1,2,3, Bourne Movies and quite a few other already existing exclusives.
I'm betting that a ton of Blu-Ray fans will be buying a $120 HD DVD player despite their desperate desire not to do so. You just don't want to miss out on these incredible movies for such a low price.