Marketing its wares straight to consumers is old hat for HTC in the Old World, but stateside? Not so much. That's not to say the HTC name is a total unknown in North America; there's been the odd Advantage here and Shift there, but by and large, we yanks know the Taiwanese firm better for its relatively anonymous efforts in the likes of the AT&T Tilt, Verizon XV6900, Sprint Touch, and countless other carrier-branded devices. That's about to change, though, with a full-court press of TV, print, outdoor, and online advertising targeted squarely at the US market launching this week. The company's first ad in the campaign is posted to YouTube -- no new products here, sadly, but it's an encouraging sign to see that one of the world's most prolific ODMs and smartphone manufacturers now thinks that the American market is mature enough to be dealt with directly. The announcement of the US-spec Touch Dual was a good start, and now, we look forward to seeing a whole heck of a lot more where that came from. Check the first commercial after the break.